WP Engine Moves to Essential Plan Tiers, From $28/mo Billed Annually
WP Engine has replaced Startup, Professional, Growth, and Scale with a single Essential plan in 4 capacity tiers, with 20% off the first annual term.
- wp-engine
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WP Engine now sells its Managed Hosting Platform as a single Essential plan with four capacity tiers (1, 3, 10, and 30 sites), replacing the separate Startup, Professional, Growth, and Scale plans.
Site, visit, and storage limits carry over from the old plans. New customers on annual billing get 20% off the first year, and monthly prices match the renewal rates that took effect on March 11, 2026.
Brief sales price comparison (USD, 1-year term)
| Plan | Normal price | Sale price | Difference | Discount rate |
|---|---|---|---|---|
| Essential 1 Site | $420.00 | $336.00 | +$84.00 | 20.0% |
| Essential 3 Sites | $780.00 | $624.00 | +$156.00 | 20.0% |
| Essential 10 Sites | $1,560.00 | $1,248.00 | +$312.00 | 20.0% |
| Essential 30 Sites | $3,960.00 | $3,168.00 | +$792.00 | 20.0% |
On monthly billing, the tiers cost $35, $65, $130, and $330 per month. Sites that need isolated resources move up to the new Core plan, from $400/mo.
The entry tier now costs $336 for the first annual term, $14 less than the previous $350 Startup annual price, but renews at $420.
For the full current breakdown, check the WP Engine price table.
